Purpose: The design visually communicates the mission of an educational charity that connects the Isle of Man with St. Vincent and the Grenadines. It emphasizes a global connection and the impact on education.
Target Audience: The design caters to potential donors, volunteers, and participants by showcasing the charity’s work and achievements in an engaging manner.
Visual Hierarchy:
Header: Uses a large, inspiring image with a tagline “Together We Make a Better World,” which immediately presents the overarching goal of the charity.
Navigation: Clear and concise, providing easy access to different parts of the site without overwhelming the user.
Color Scheme:
Palette: Utilizes a color scheme that reflects the ocean and sky, which are elements central to the Caribbean where the charity operates. The use of blues and whites creates a feeling of trust, calm, and optimism.
Contrast: Adequate contrast is maintained throughout to ensure readability and focus on key elements.
Design Procedure:
Research and Conceptualization:
Started by understanding the charity’s values, goals, and the message they wanted to convey.
Researched the target audience to tailor the design to their preferences and needs.
Developed a concept that represents the connection between different cultures and the impact of education.
Design Development:
Created wireframes to establish a basic structure and layout.
Selected a color palette and typography that reflected the charity’s brand and the emotional tone of the site.
Chose imagery that would resonate with the viewers and tell the charity’s story.
Content Strategy:
Worked closely with the charity to develop content that was engaging, informative, and aligned with SEO best practices.
Structured the content to guide users through the site, encouraging them to learn more, get involved, or donate.
User Experience (UX) Focus:
Ensured the navigation was intuitive and that information was easy to find.
Designed with accessibility in mind to ensure the site was usable by people with disabilities.
Implemented interactive elements to enhance user engagement without detracting from the content.
Technical Execution:
Built the site using responsive design principles to ensure it worked across various devices and screen sizes.
Optimized performance for quick loading times.
Conducted A/B testing to refine calls-to-action and other interactive elements.
Feedback Integration and Iteration:
Gathered feedback from users and stakeholders throughout the development process.
Made iterative improvements based on feedback and usability testing.
Launch and Post-Launch Analysis:
Monitored the site after launch to collect data on user behavior.
Made post-launch adjustments to improve user experience and conversion rates.
Reflection and Learning:
Reflected on the successes and challenges of the design process to inform future projects.
Continuously sought new ways to enhance the website based on user feedback and web design trends.
